Go-to-market advisory
Revenue strategy
for teams building
the hard stuff.
I work with founders of dev tools, infrastructure, and technical SaaS, helping them sharpen positioning, build pipeline, and close their first enterprise deals.
Work with me →Founder
Speed.
I've worked inside early-stage companies. I know how to move fast, cut noise, and build momentum before the window closes.
Veteran
Playbook.
Years building go-to-market for technical products means I've seen what works and what burns runway without results.
Trusted by teams at
I've spent over 15 years in data, AI, and dev tooling startups, helping founders close their first deals and scale from pre-seed through multiple rounds and exits. As a former sales engineer, I know my way around a terminal and enjoy working closely with engineering to build the product loops that make customers stick. I care about helping founders develop the instincts to spot PMF gaps and build revenue machines that outlast any single hire.
How I help.
I embed with your team early and work across the parts of your business that affect revenue.
Go-to-Market Strategy
My core specialty. I work with founders to find the right positioning and messaging, choose the channels worth investing in early, and build the demand generation and SDR motion that turns interest into pipeline. That includes putting a real sales process in place: the qualification criteria, the stage definitions, the follow-up cadences, so deals stop dying in limbo. I coach founders through their first sales calls, help them learn to run discovery without feeling like they're interrogating a prospect, and work with them to build demos that are tight, relevant, and actually move things forward. Whether you are pre-launch or pushing toward your next ARR milestone, I can help you figure out what is working and what is burning runway.
Ready to build
pipeline?
Send me a note and let's talk about what you're building.
shaun@frictionless.sale→